With 42 days until Election Day, Capitol Opinion was retained by Keep Economy, Efficiency and Professionalism in Janesville or K.E.E.P. to conduct a survey including message testing of the Janesville electorate to ascertain the opinions on two very contentious referendum ballot questions. In addition, Capitol Opinion was to design a comprehensive campaign plan for K.E.E.P. that incorporates the results of the surveys to convince voters to oppose the two referendum ballot questions.

The Capitol Opinion survey conducted for K.E.E.P. found that there was extremely high awareness among the Janesville electorate about the referendum and on the initial ballot test question that the electorate was almost evenly divided on the referendums, with just a slight margin of voters more likely to favor the referendums than oppose. Capitol Opinion also tested several messages among the likely voters to establish what information may influence the decision making process of the electorate.

Capitol Opinion designed a fully integrated campaign plan, including paid and earned media and grassroots activities, to target undecided and soft voters to educate the voters on why they should oppose the referendums.

The result, Janesville voters defeated both referendums by margins of 3 to 1 on one referendum and 2 to 1 on the second referendum.